My Experiences

WORK & PROJECT EXPERIENCES

01

Brand Identity Design for EF Orchids (SME)

Design Thinking Course - Petra Christian University

Designed a comprehensive brand identity for EF Orchids, including logo, supergraphic, stationery, transportation branding, and a Graphic Standards Manual (GSM).

Delivered a clear and consistent brand image accross all touchpoints to strengten customer trust and support sustainable business growth.

02

Brand Communication Strategy for Mie Beruang Panda

Advanced Design Course - Petra Christian University

Collaborated with a team to develop a brand communication strategy for Mie Kering Beruang Panda, aligning communication strategies with consumer insights and brand positioning.

Designed POP displays and 3D visualizations to enhance in-store visibility, ensuring alignment with brand identity and retail strategy.

ORGANIZATIONAL EXPERIENCES

03

Welcome Grateful Generation
(July - August 2023)

Member of “Peran” Division

Guiding and mentoring new students during the WGG which functions similarly to an orientation week, plays a critical role in helping freshmen adapt to university life.

Worked in a team for being a moderator (MC) for WGG games event.

04

UKM Pengembangan Diri
(2023 -2024)

Member of Creative Division

Contributed as the photographer for weekly organizational events, providing quality images to support Instagram feed content creation.

Collaborated with creative team members to assist in designing enganging Instagram feed posts.